What influencing involved along the channels?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Subject: Channel management

Q5): What influencing involved along the channels?

Q6): What factors influence the consumer buying behaviour & why explain

a: income

b: comfort

c: life style

d: all of above

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Step 1 Introduction

As per the Bartleby Honor code we are not supposed to answer more than 1 question at a time. Please repost the other question separately.

The channels selected by the organisations for the distribution purposes of the products of the companies are chosen according to the preferable situations and mutual consideration between both buyer and seller.

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