Answered: WHAT IMPACT DO YOU WANT THE CUSTOMERS…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The Process of Formulating a Vision

Think about your department, unit, or organization and the context surrounding it. Before we ask you to formulate your own vision statement, answer the following questions.

IF IT WERE FIVE YEARS FROM NOW AND YOU FELT THAT YOUR ORGANIZATION (COMPANY, DEPARTMENT, UNIT) ACHIEVED REMARKABLE SUCCESS, WHAT IS IT THAT YOU ACCOMPLISHED?

WHAT IMPACT DO YOU WANT THE CUSTOMERS YOU SERVE TO SAY YOUR ORGANIZATION HAS ON THEM?..........................

WHAT WILL INSPIRE YOUR PEOPLE?.........................

WHAT’S A STRETCH TARGET THAT SPARKS HUNGER AND DRIVE WITHIN YOUR ORGANIZATION TO PURSUE IT?.................................

CONSIDER THE CONTEXT: WHAT CONTEXTUAL FACTORS ARE YOU TRYING TO ADDRESS, OR WHERE ARE YOU TRYING TO MAKE YOUR MARK, AND HOW ARE YOU HOPING TO SHIFT THAT EXTERNAL TERRAIN?......................................

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