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As advising consultant provide advice on:
- What distinguishes an
e-commerce business plan from a traditional business plan? - What distinguishes an e-commerce business plan from a business model? &
- Why niche markets are smarter for a community provider than large market segment?
(Case study based question for analytical assessment – C1)
Step by step
Solved in 2 steps
- Homework 5: Choose two among the following companies. Describe which business models they use? (B2B, B2C,..) Have the Internet and social media affected their business? How? Which forms of online presence have they used? Which digital marketing channels have they used? have they used Social Media Marketing? How? Хреng v Booking.com * Skechers v Li Ning * Holiday Inn * Nike v Vivo v Bilibili * DJi v Pioneer v Perfect Diary v Zara * Guazi * Maybelline v Tesla Haidilao v Lynk&co v Oreo * M&M's * Huawei * Heinz * KFC * Pizza Hut v Lancom * NIO * Ping An Insurance * Chanel v Louis Vuitton V JI HOTEL v SephoraTable of Contents Using the attached Marketing Strategy Template, for your preliminary Marketing/Business Plan (60–80% completed) for your product or service Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios Executive Summary Business Overview o Company Name, Leadership Team, Mission Statement o SWOT Analysis Business Initiatives o Overarching initiatives: problem you are solving, marketing initiatives, goals, metrics production and distribution resources Target Market(s) o Industry Name, Market Segments, Buyer Profile(s), Competitive Landscape Analysis Market Strategy Product, Price, Promotion, Place, People, Process, Physical Location Marketing Channels How and where will you market your product, i.e. website, social media, radio, etc. Financial Forecast and Budgets Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance Action Plan The next three steps you will…4 A app.kognity.com iness Management H Notebook Practice Assignments Overview Book 24 25 Question 6 E-commerce has impacted the marketing mix in several ways. Which of the following statements is not true? #1 O The use of viral marketing has increased #2 O Price has become less transparent # 3 O The need to invest in product packaging, brochures, and catalogues has reduced The importance of physical evidence has reduced #4
- Describe 3 tactics that Mio Amore can use to leverage its competitive advantage over Monginis. (500 Words)This is short question and has 5 sub parts interrelated. 1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path. 2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source. 3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…Research: Banker/Customer Relationship
- 4 strategies that Tropical Leisure can implement in the short-term to profitably increase sales and regain market share given its current production and financial constraints are Negotiation Direct Marketing Innovation Strengthening customer relationships For each of the strategies outlined above suggest how Mr. Grant might proceed to evaluate these strategies.5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?All industries and companies have their own jargon. What is someof the jargon related to the company or industry in which you work?When is it appropriate to use jargon? How might you presentcompany- or industry-specific information without using jargon? QUESTION TITLE :- COM 285 Week 3 DQ 1 All industries and companies have their own jargon. What is some of the jargon r
- 1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?Individual task. You are required to develop the second part of the industrial marketing plan for B2B Company Company you need to analyse: Lely Industries N.V. Based on the information you uncovered in your situation analysis: 1) Channel marketing tactics: i. Discuss which tactics you would use across your marketing channel structure using relationship marketing tactics, digital tactics. 200 words required.1. Analysis of Current Marketing Strategies Choose a hospitality business (e.g., hotel, restaurant, travel agency) andconduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reachingtheir target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in theircurrent marketing approach.2. Development of Marketing Plan Based on your analysis, develop a comprehensive marketing plan for thechosen hospitality business. Clearly outline the goals, target audience, positioning, and marketingtactics to be employed. Include a detailed timeline and budget for implementing the marketingplan. Justify your choices by explaining how they align with the business'sobjectives and address the identified strengths, weaknesses,opportunities, or threats.3. Creativity and Innovation in Marketing Approach Demonstrate creativity and innovation in your proposed…