Yes Covid 19 has a drastic impact on various industries, Yet it’s a great opportunity for many SMEs to explore the new digital transformation movement to launch their startups, your friends came to you for help in establishing Mobi Car a mobile application and web platform offering booking services for Car care and car wash service at your door steps , covering various destinations and , customized by interest , price scheme and offering loyalty programs. They are still new to the online marketing concepts so what kind of advice you can provide on :Avoiding the 10 myth of the online world? What could be the competitive edge they can build on their marketing plans among other competitors ?What could be the possible ways to collect the desired fees for their services.

Digital space is growing very rapidly, there are growing number of internet based start ups catering…

Answered: What could be the competitive edge they…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

Related questions

Question

Yes Covid 19 has a drastic impact on various industries, Yet it’s a great opportunity for many SMEs to explore the new digital transformation movement to launch their startups, your friends came to you for help in establishing Mobi Car a mobile application and web platform offering booking services for Car care and car wash service at your door steps , covering various destinations and , customized by interest , price scheme and offering loyalty programs. They are still new to the online marketing concepts so what kind of advice you can provide on :
Avoiding the 10 myth of the online world? What could be the competitive edge they can build on their marketing plans among other competitors ?
What could be the possible ways to collect the desired fees for their services.

Expert Solution