Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
what are key factors contributing to Apple's phenomenal success?
Expert Solution
Background
Apple has successfully maintained its brand name across cultures. Their products, advertisements, and website all have the same clean, minimalist look all over the world.
Regardless of where they reside or what culture they come from, everyone has the same perception of Apple and its goods and services. Without localization, there's no way to offer a consistent, high-quality experience across different and cultures throughout existence.
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