Was KMart using a pull or push strategy for the ads? Explain your response. What do you think was the advertising objective for each of the ads ("Big Gas Savings" & "Ship My Pants")? *Are the KMart advertising messages and brand content relevant and effective? Why? What message execution strategy did both KMart ads use?
Was KMart using a pull or push strategy for the ads? Explain your response. What do you think was the advertising objective for each of the ads ("Big Gas Savings" & "Ship My Pants")? *Are the KMart advertising messages and brand content relevant and effective? Why? What message execution strategy did both KMart ads use?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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https://www.youtube.com/watch?v=PnfiWTSuI8U
KMart ad campaigns
*Was KMart using a pull or push strategy for the ads? Explain your response. What do you think was the advertising objective for each of the ads ("Big Gas Savings" & "Ship My Pants")?
*Are the KMart advertising messages and brand content relevant and effective? Why? What message execution strategy did both KMart ads use?
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