was created for a new sports watch product. Which product Characteristic (the "hows") has the highest importance rating?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The attached House of Quality
was created for a new sports
watch product. Which product
characteristic (the "hows") has
the highest importance
rating?
Relationship
Easy to program
Lightweight
Easy to read
High-5
Medium-3 Reliable
Large LCD Displays
Clear instructions |
Weight of watch
Ergonomic design of clasp
Average life to failure
Lumens of lighting
Little metal content,
IRONMAN
G-SHOCK
MOSSIMO
10
3
4
SO
2
5
Low-1 Digital readouts
Easy to fasten
Our importance ratings
A. Large LCD display
B. Weight of watch
(O)
O
C. Average life to failure
D. Little metal content
o
(o
G=Good
GFF
OFFG F-Fair
FPG P-Poor
GGP
GGF
GFG
Transcribed Image Text:The attached House of Quality was created for a new sports watch product. Which product characteristic (the "hows") has the highest importance rating? Relationship Easy to program Lightweight Easy to read High-5 Medium-3 Reliable Large LCD Displays Clear instructions | Weight of watch Ergonomic design of clasp Average life to failure Lumens of lighting Little metal content, IRONMAN G-SHOCK MOSSIMO 10 3 4 SO 2 5 Low-1 Digital readouts Easy to fasten Our importance ratings A. Large LCD display B. Weight of watch (O) O C. Average life to failure D. Little metal content o (o G=Good GFF OFFG F-Fair FPG P-Poor GGP GGF GFG
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