Description of Lay's potato chips Advertisement The advertisement is about an angel who shares Lay's crispy potato chips to all workers to make them happy. At first, a worker is tired and wants to take a rest and when she opens the drawer she sees a Lay’s potato chip. Then, one angel takes Lay's potato chip and eats the chip and the girl sees the angel eat the crunchy Lay's potato chip. Afterwards, the angel shares Lay’s potato chips with all workers and all workers are happy to have crunchy and delicious Lay’s potato chips with the angel. 1. Describe the values expressed in the advert (are they universal or culture-specific) and explain how this is targeted specifically to appeal to the target market segment in China.
Description of Lay's potato chips Advertisement The advertisement is about an angel who shares Lay's crispy potato chips to all workers to make them happy. At first, a worker is tired and wants to take a rest and when she opens the drawer she sees a Lay’s potato chip. Then, one angel takes Lay's potato chip and eats the chip and the girl sees the angel eat the crunchy Lay's potato chip. Afterwards, the angel shares Lay’s potato chips with all workers and all workers are happy to have crunchy and delicious Lay’s potato chips with the angel. 1. Describe the values expressed in the advert (are they universal or culture-specific) and explain how this is targeted specifically to appeal to the target market segment in China.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Description of Lay's potato chips Advertisement
The advertisement is about an angel who shares Lay's crispy potato chips to all workers to make them happy. At first, a worker is tired and wants to take a rest and when she opens the drawer she sees a Lay’s potato chip. Then, one angel takes Lay's potato chip and eats the chip and the girl sees the angel eat the crunchy Lay's potato chip. Afterwards, the angel shares Lay’s potato chips with all workers and all workers are happy to have crunchy and delicious Lay’s potato chips with the angel.
1. Describe the values expressed in the advert (are they universal or culture-specific) and explain how this is targeted specifically to appeal to the target market segment in China.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning