Walmart has a full offering of groceries and general merchandise in a single store. Walmart offers to its customers a one-stop shopping experience and is the largest private employer in the US as well as being the world’s largest retailer. It has more than 10,130 retail units under 69 different banners in 27 countries. Walmart’s annual report publishes its constant and progressive work towards social responsibility issues. It communicates the significant progress made by and the new reduction goals of greenhouse gas emissions of its supply chain by 2015. Walmart’s financial contributions in kind, such as investments in education, health, commitments to fight hunger, support for local farmers and access to healthier and affordable food, can also be found in Walmart’s Global Responsibility Report 2011. Walmart’s current performance, policies and financial figures at first sight portray Walmart as a role model company on CSR. Required: 1. Identify the area of CSR activities of the company. 2. On the basis of the area of CSR activities of the company describe the objectives of CSR activities. 3. List the CSR activities conducted by the company.
Walmart has a full offering of groceries and general merchandise in a single store. Walmart offers to its customers a one-stop shopping experience and is the largest private employer in the US as well as being the world’s largest retailer. It has more than 10,130 retail units under 69 different banners in 27 countries. Walmart’s annual report publishes its constant and progressive work towards social responsibility issues. It communicates the significant progress made by and the new reduction goals of greenhouse gas emissions of its supply chain by 2015. Walmart’s financial contributions in kind, such as investments in education, health, commitments to fight hunger, support for local farmers and access to healthier and affordable food, can also be found in Walmart’s Global Responsibility Report 2011. Walmart’s current performance, policies and financial figures at first sight portray Walmart as a role model company on CSR. Required: 1. Identify the area of CSR activities of the company. 2. On the basis of the area of CSR activities of the company describe the objectives of CSR activities. 3. List the CSR activities conducted by the company.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Walmart has a full offering of groceries and general merchandise in a single store. Walmart offers to its customers a one-stop shopping experience and is the largest private employer in the US as well as being the world’s largest retailer. It has more than 10,130 retail units under 69 different banners in 27 countries.
Walmart’s annual report publishes its constant and progressive work towards social responsibility issues. It communicates the significant progress made by and the new reduction goals of greenhouse gas emissions of its supply chain by 2015. Walmart’s financial contributions in kind, such as investments in education, health, commitments to fight hunger, support for local farmers and access to healthier and affordable food, can also be found in Walmart’s Global Responsibility Report 2011. Walmart’s current performance, policies and financial figures at first sight portray Walmart as a role model company on CSR.
Required:
1. Identify the area of CSR activities of the company.
2. On the basis of the area of CSR activities of the company describe the objectives of CSR activities.
3. List the CSR activities conducted by the company.
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