Coca-Cola is one of the most respected companies in the world. The company has earned this reputation through what it calls "citizenship initiatives," which range from funding a floating library on the Amazon River to building schools in China to renovating a museum in St. Petersburg. However, Coca-Cola faces several ongoing challenges. Most serious is the allegation that by encouraging people to drink sugary carbonated drinks, Coke shares responsibility for the obesity epidemic. Another problem is rising anti-American sentiment furthered by resentment against U.S. foreign policy. One of the accolades of which Coke is proudest is praise from the environmental group Greenpeace for phasing out cooling equipment that released greenhouse gases. The company's spokesperson said, "By listening to people, we have the opportunity to make our company better." _____ would allow Coke to watch for additional threats and opportunities in its environment. A. Environmental certainty B. Environmental scanning C. Internal situational analysis D. Observational analysis E. A market audit
Coca-Cola is one of the most respected companies in the world. The company has earned this reputation through what it calls "citizenship initiatives," which range from funding a floating library on the Amazon River to building schools in China to renovating a museum in St. Petersburg. However, Coca-Cola faces several ongoing challenges. Most serious is the allegation that by encouraging people to drink sugary carbonated drinks, Coke shares responsibility for the obesity epidemic. Another problem is rising anti-American sentiment furthered by resentment against U.S. foreign policy. One of the accolades of which Coke is proudest is praise from the environmental group Greenpeace for phasing out cooling equipment that released greenhouse gases. The company's spokesperson said, "By listening to people, we have the opportunity to make our company better."
_____ would allow Coke to watch for additional threats and opportunities in its environment.
| A. |
Environmental certainty |
|
| B. |
Environmental scanning |
|
| C. |
Internal situational analysis |
|
| D. |
Observational analysis |
|
| E. |
A market audit |
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