Select six stakeholders, of which three are internal (e.g. employees, shareholders, management) and three external (e.g. community, customers, environment).After selecting a country and a specific company, look for information on the company's CSR policy and the ethical behaviour of its managers. Analyze how internal and external factors influence the CSR policy and ethical behavior of managers.

Select six stakeholders, of which three are internal (e.g. employees, shareholders, management) and three external (e.g. community, customers, environment).After selecting a country and a specific company, look for information on the company's CSR policy and the ethical behaviour of its managers. Analyze how internal and external factors influence the CSR policy and ethical behavior of managers.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 2DYMP

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