Discuss the pros and cons of fair trade, green marketing, and ethical consumerism. Will these movements have big impacts or are they only partial measures? Specifically, can fair trade or other types of ethical consumerism make a big difference for the global South (less developed countries)? From Tammy Lewis's article, what do we see as differences in environmental concerns and tactics when we compare the global North and the global South?

Discuss the pros and cons of fair trade, green marketing, and ethical consumerism. Will these movements have big impacts or are they only partial measures? Specifically, can fair trade or other types of ethical consumerism make a big difference for the global South (less developed countries)? From Tammy Lewis's article, what do we see as differences in environmental concerns and tactics when we compare the global North and the global South?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 2DYMP

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