Answered: Using historical sales data, choose a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Using historical sales data, choose a quantitative technique to forecast sales for that organisation for the next sales period. Comment on the appropriateness of the technique used. (digicel)

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Step 1 Introduction

Quantitative research techniques are such techniques in which the data, which organisation already have with themselves is studied carefully by the organisation and then after analysing it that data is used for the forecasting of the upcoming period.

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