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Unlike free TV, cable TV is a paid subscription service that is typically prevalent among middle to upper classes. Which cable-based TV Channels do you think would be worth advertising

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 13DRQ

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Unlike free TV, cable TV is a paid subscription service that is typically prevalent among middle to upper classes. Which cable-based TV Channels do you think would be worth advertising in?

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