TRUE OR FALSE 1. With moderate participation level, customers work actively with the provider to co-produce the service 2. When demand and supply are balanced, firms will have idle capacity during low periods but have to turn away customers during peak periods.
TRUE OR FALSE 1. With moderate participation level, customers work actively with the provider to co-produce the service 2. When demand and supply are balanced, firms will have idle capacity during low periods but have to turn away customers during peak periods.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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TRUE OR FALSE
1. With moderate participation level, customers work actively with the provider to co-produce the service
2. When demand and supply are balanced, firms will have idle capacity during low periods but have to turn away customers during peak periods.
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