Manufacturer Distributor Wholesaler Retailer

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Consider the supply chain illustrated here:
Last year, the retailer's weekly variance of demand was 200 units. The variance of orders was 500, 600, 750, and I ,350 units for the retailer, wholesaler, distributor, and manufacturer, respectively.(Note that the variance of orders equals the variance of demand for that firm 's supplier.)
a) Calculate the bullwhip measure for the retailer.
b) Calculate the bullwhip measure for the wholesaler.
c) Calculate the bullwhip measure for the distributor.
d) Calculate the bullwhip measure for the manufacturer.
e) Which firm appears to be contributing the most to the bullwhip effect in this supply chain?
Manufacturer
Distributor
Wholesaler
Retailer
Transcribed Image Text:Manufacturer Distributor Wholesaler Retailer
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