To illustrate these different approaches to Production Planning, identify to most appropriate Production Planning and Manufacturing approach the following industrial scenario. A company that manufactures a specialized scientific instruments based on standard base units with different optional extra parts (for example Cryostats for spectroscopy - an exciting range available for your research - Nanoscience - Oxford Instruments (oxinst.com) ). Sales volumes are expected to be 1000-2000 units per year. For each of these scenarios, evaluate the effectiveness of the proposed Production planning Techniques AND Manufacturing approach AND justify your selections.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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  • To illustrate these different approaches to Production Planning, identify to most appropriate Production Planning and Manufacturing approach the following industrial scenario.

A company that manufactures a specialized scientific instruments based on standard base units with different optional extra parts (for example Cryostats for spectroscopy - an exciting range available for your research - Nanoscience - Oxford Instruments (oxinst.com) ). Sales volumes are expected to be 1000-2000 units per year.

For each of these scenarios, evaluate the effectiveness of the proposed Production planning Techniques AND Manufacturing approach AND justify your selections.

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