To determine whether dogs prefer a specific brand of dog food to that of a competitor, market researchers are working with a local dog shelter to randomly select dogs for participation in a study. All randomly selected dogs are put into a large room with two bowls of food — one with their brand and another with the competitor's brand. The first two dogs immediately go for the dog food containing their ingredient, so the researchers stop the experiment, concluding this is enough evidence that their product will sell the most. Is this a good experiment and conclusion? State reasons for your explanation, and what you would do differently?

MATLAB: An Introduction with Applications
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ISBN:9781119256830
Author:Amos Gilat
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Chapter1: Starting With Matlab
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4.               To determine whether dogs prefer a specific brand of dog food to that of a competitor, market researchers are working with a local dog shelter to randomly select dogs for participation in a study. All randomly selected dogs are put into a large room with two bowls of food — one with their brand and another with the competitor's brand. The first two dogs immediately go for the dog food containing their ingredient, so the researchers stop the experiment, concluding this is enough evidence that their product will sell the most. Is this a good experiment and conclusion? State reasons for your explanation, and what you would do differently?

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