Three companies A, B and C are in competition and are currently holding 30%, 30% and 10% of thetotal market share respectively. Company A retains 60% of its customers and losses 20% to B and 20%to C. Company B retains 70% of its customers and losses 10% to A and 20% to C. Company C retains60% of its customers and losses 30% to B and 10% to A. Estimate the market share in the long run.

Ans. Market share can be calculated as:- Total share retain + share received Total share retain =…

Answered: Three companies A, B and C are in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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