Though mass marketing was effective in past decades, large companies no longer routinely invest large chunks of their advertising budgets in mass-media outlets such as television and magazines. Select one: O a. True. O b. False.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Though mass marketing was effective in
past decades, large companies no
longer routinely invest large chunks of
their advertising budgets in mass-media
outlets such as television and
magazines.
Select one:
a. True.
O b. False.
Transcribed Image Text:Though mass marketing was effective in past decades, large companies no longer routinely invest large chunks of their advertising budgets in mass-media outlets such as television and magazines. Select one: a. True. O b. False.
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