Though mass marketing was effective in past decades, large companies no longer routinely invest large chunks of their advertising budgets in mass-media outlets such as television and magazines. Select one: O a. True. O b. False.
Though mass marketing was effective in past decades, large companies no longer routinely invest large chunks of their advertising budgets in mass-media outlets such as television and magazines. Select one: O a. True. O b. False.
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Transcribed Image Text:Though mass marketing was effective in
past decades, large companies no
longer routinely invest large chunks of
their advertising budgets in mass-media
outlets such as television and
magazines.
Select one:
a. True.
O b. False.
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