This is the term for process by which the key words internet searchers input intosearch engines connect to specific web pages and by so doing allow the pages toobtain search engine priority.SpamEmailInternetMeta Tag4 A tort committed via the Internet is known by what term?NegligenceCyber TortDefamationAssault and Battery

A search engine is a software program or web application that allows users to search for information…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Email marketing and search engine marketing may have many strategic similarities. One of the differences between email marketing and search engine marketing is that with email marketing firms know in advance who will be receiving their message. Select one: True False
Misalignment between customer expectations and a seller’s perceptions of those expectations represent a ________ gap. Group of answer choices Communication Knowledge Satisfaction Translation
SBL Corporation is preparing to expand into B2B e-business. It is least likely to need which of the following database tables as part of its network? Group of answer choices A. Customer B. Employee C. Business D. Order
Which element of the communication process model is engaged after the information is transmitted through a medium? Multiple Choice receiver feedback sender message
The direct approach is an appropriate strategy for ______. Group of answer choices bad news neutral news good news both good news and neutral news
Suppose you are a customer relationship manager in a company. Imagine you want to change the company's current social media strategy. 1) How do you change and advertise your social media marketing strategies for your business? Which social media tools do you prefer? What kind of social media page are you opening and which photos will you use? 2) What products and services will you advertise on social media? 3) How would you define your target audience on social media? 4) How do you measure your effectiveness on social media? 5) Which companies or people will you follow? 6) What marketing strategies will you use to increase the number of followers? 7) What customer relationship management strategies will you use to outperform your competitors on social media?
A researcher interested in protecting participant identity is interested in the ethical ______. Multiple Choice right to absence of sponsor deception right to quality research right to participant confidentiality right to findings nondisclosure right to purpose nondisclosure
What is the most likely result if salespeople don’t keep information up-to-date in CRM systems? Time saved will maximize their individual and collective abilities to work qualified leads and close sales. Erosion of information quality will shift perceptions from technology as a tool to technology as management surveillance. The greater sense of autonomy will facilitate greater buy-in toward the use of technology. Increased bandwidth will enable a greater appreciation for the customer perspective.
None
In the context of digital literacy, “understanding how to interact with and utilize data” relates to _________blank. Multiple Choice data security and safety basic tools problem solving using technology analytics and data manipulation
If a customer's email service provider is reading their messages, it could cause a lot of trouble.
This type of dimension measures consumers’ interactions from a post originating from a specific account. This also allows Analysts/Strategists to segment metrics on a variety of different social media behaviors. Engagement names Customers' content Demographics targets Collective segmenting According to Nathan David, in order to amplify audience’ reach on social media, businesses are often required to pursue __________ _ advertising. Owned media Earned media Paid media Organic media search Since the customer online journey frequently involves search engines, it is the primary role of businesses to ensure that search engines are enhanced in order to increase __________ because customers usually have extremely high intent to take action. Website effectiveness…

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This is the term for process by which the key words internet searchers input into search engines connect to specific web pages and by so doing allow the pages to obtain search engine priority. Spam Email Internet Meta Tag