Think about the last time you went to a shop, and consider how many different products there were to choose from, all of which have different pricesExplain how pricing affects you as a consumer. Include the following details:An example of a time when you were faced with two identical or similar options and chose the cheaper option and explain why;If there are any products or services you feel you cannot compromise on price for, and why or why not; and How pricing affects your satisfaction with a product or service.

Introduction:- Price, refers to the cost paid by the consumer while buying a product (goods or…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Think about the last time you went to a shop, and consider how many different products there were to choose from, all of which have different prices

Explain how pricing affects you as a consumer. Include the following details:
An example of a time when you were faced with two identical or similar options and chose the cheaper option and explain why;
If there are any products or services you feel you cannot compromise on price for, and why or why not; and How pricing affects your satisfaction with a product or service.

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