The backdrop is red, which is the most "appetizing" and hunger-inspiring color. HEINT 57 A bottle sliced like a ripe tomato connotes freshness, promoting a healthier way of life. A sliced bottle looks like a sculpture, associating Heinz with innovation and art. HEINZ KETCHUP No specific age or gender here, appealing to those looking for healthier eating choices or, at least, those caring about their food freshness. e300 ml-342g The word "grow" transforms a factory-made sugary condiment into a natural ingredient. No one grows Ketchup like Heinz.
The backdrop is red, which is the most "appetizing" and hunger-inspiring color. HEINT 57 A bottle sliced like a ripe tomato connotes freshness, promoting a healthier way of life. A sliced bottle looks like a sculpture, associating Heinz with innovation and art. HEINZ KETCHUP No specific age or gender here, appealing to those looking for healthier eating choices or, at least, those caring about their food freshness. e300 ml-342g The word "grow" transforms a factory-made sugary condiment into a natural ingredient. No one grows Ketchup like Heinz.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Complete description, and interpretation in relation to the signs and symbols to conduct your semiotics analysis

Transcribed Image Text:The backdrop is red, which is
the most "appetizing" and
hunger-inspiring color.
HEINZ
57
A bottle sliced like a ripe tomato connotes
freshness, promoting a healthier way of life.
A sliced bottle looks like a sculpture,
associating Heinz with innovation and art.
JHEINZ
1869
AMAT
KETCHUP
No specific age or gender here, appealing to
those looking for healthier eating choices or,
at least, those caring about their food
57ANIETIES
e300 ml-3429
freshness.
The word "grow" transforms a
factory-made sugary condiment
into a natural ingredient.
No one grows Ketchup like Heinz.

Transcribed Image Text:Metaphor
Metonymy
BYE BUY
Every cigarette we smoke makes
fatty deposits stick in our arteries.
CHILDHOOD
We'll help you give up before you clog up completely. bhf.org.uk G-
MothersDNION
Fundetion
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