There are some key issues surrounding Facebook. Their mission was to connect people but the lack of regulation and the rise of algorithms has created distrust for Facebook among people. Imagine you are an outside consultant hired by Facebook to solve their problems of data privacy. Prepare a recommendation plan to be presented to the CEO of the company which clearly communicates: What is the current problem? Who are the stakeholders affected by this? What does their current 4P framework look like? What recommendations do you have? How will it be implemented? What impact will this solution have on Facebook?
There are some key issues surrounding Facebook. Their mission was to connect people but the lack of regulation and the rise of algorithms has created distrust for Facebook among people. Imagine you are an outside consultant hired by Facebook to solve their problems of data privacy. Prepare a recommendation plan to be presented to the CEO of the company which clearly communicates: What is the current problem? Who are the stakeholders affected by this? What does their current 4P framework look like? What recommendations do you have? How will it be implemented? What impact will this solution have on Facebook?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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There are some key issues surrounding Facebook. Their mission was to connect people but the lack of regulation and the rise of algorithms has created distrust for Facebook among people. Imagine you are an outside consultant hired by Facebook to solve their problems of data privacy. Prepare a recommendation plan to be presented to the CEO of the company which clearly communicates: What is the current problem? Who are the stakeholders affected by this? What does their current 4P framework look like? What recommendations do you have? How will it be implemented? What impact will this solution have on Facebook?
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