The COVID-19 Pandemic has brought many challenges to the sports industry.  With stadiums emptied we entered unprecedented times.  As we covered in the reading the industry had already taken on many challenges connecting with their millennial fan bases.  With TV networks such as the NFL, NBA, and MLB grabbing and engaging the fans, more teams are being forced to become more modern with their interactions.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The COVID-19 Pandemic has brought many challenges to the sports industry.  With stadiums emptied we entered unprecedented times.  As we covered in the reading the industry had already taken on many challenges connecting with their millennial fan bases.  With TV networks such as the NFL, NBA, and MLB grabbing and engaging the fans, more teams are being forced to become more modern with their interactions. 

  1. As fans have slowly returned to the stadiums we are still seeing significant decrease in fan attendance?  Provide examples of creative ways that the sports industry can engage you as a sports fan to stay connected with your team/sport.

  2. How are you going to engage your fans for long term growth?  The industry was suffering prior to COVID, what can you do to change that.

  3. As livestream television slowly takes over the market franchises benefit financially more from you subscribing to watch your team as oppose to attending a game.  As an industry professional explain the value of having fans in attendance.
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