The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audienceestimates, costs, and maximum media usage limitations are as shown:ConstraintAudience per advertisementCost per advertisementMaximum media usageTo ensurebalanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.a. If the promotional budget is limited to $26080, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media? If required, round your answerto nearest integer.T =Television Radio Newspaper120000 20000$1500 $21012 25Let T = number of television spot advertisementsR = number of radio advertisementsN = number of newspaper advertisementsR =N =37000$43010Budget $What is the total audience reached?b. By how much would audience contact increase if an extra $100 were allocated to the promotional budget?

Linear Programming is a mathematical modeling technique containing linear relationships that…

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Audience per advertisement Cost per advertisement Maximum media usage Television Radio Newspaper 120000 20000 $1500 $210 12 25 37000 $430 10

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Audience per advertisement Cost per advertisement Maximum media usage Television Radio Newspaper 120000 20000 $1500 $210 12 25 37000 $430 10

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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Scholastic Tours is trying to decide which one of two tours It will introduce. The costs and revenues associated with each alternative are listed below: Projected revenue Variable costs Fixed costs Profit Multiple Choice What are the incremental (differential) costs of the Western Tour? $2,000. $3,000. Eastern Tour $16,000 2,000 3,000 $11,000 $6.000. Western Tour $18,000 8,000 3,000 $7,000 None of these choices are correct.
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A national newspaper publishing group is considering introducing a new morning newspaper in Denver. Its direct competitor charges $0.75 per copy at retail, with $0.15 going to the retailer. For the level of news coverage the company desires, the fixed cost of editors, reporters, rent, press-room expenses, and wire-service charges are determined to be $300,000 per month. The variable cost of ink and paper is $0.20 per copy, but advertising revenues of $0.10 per paper will be generated. To print the morning paper, the publisher has to purchase a new printing press, which will cost $600,000. TI1e press machine will be depreciated according to the method for the seven-year MACRS class. The press machine will be used for 10 years, at which time its salvage value will be about $100,000. Assume 25 weekdays of printing in a month, a 40% tax rate, and a 12% MARR.How many copies per day must be sold at a selling price of $0.50 per copy at retail in order for the publishing group to break even?
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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 100,000 16,000 35,000 Cost per advertisement $1,500 $250 $650 Maximum media usage 10 24 14 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $18,400, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives messages Television Radio Online What is the allocation of the budget…
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