The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audienceestimates, costs, and maximum media usage limitations are as shown:ConstraintAudience per advertisementCost per advertisementMaximum media usageTo ensurebalanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.a. If the promotional budget is limited to $26080, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media? If required, round your answerto nearest integer.T =Television Radio Newspaper120000 20000$1500 $21012 25Let T = number of television spot advertisementsR = number of radio advertisementsN = number of newspaper advertisementsR =N =37000$43010Budget $What is the total audience reached?b. By how much would audience contact increase if an extra $100 were allocated to the promotional budget?

Linear Programming is a mathematical modeling technique containing linear relationships that…

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Audience per advertisement Cost per advertisement Maximum media usage Television Radio Newspaper 120000 20000 $1500 $210 12 25 37000 $430 10

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Audience per advertisement Cost per advertisement Maximum media usage Television Radio Newspaper 120000 20000 $1500 $210 12 25 37000 $430 10

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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