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COST PER POINT. Buckle Beverages ran a TV ad campaign to raise the brand slogan's ("Buckle UP!") profile. A table of the programs where their ads appeared, the number of insertions per program, and the number of exposures per insertion, shows: Program Cost Per Exposures Number of Insertion Per Insertion Insertions $27,000 $31,000 $35,000 A 402,000 в 468,000 386,000 The campaign targeted a TV population of 80,000,000 households. Calculate COST PER POINT for this campaign. (Rounding: dollar.) 324

COST PER POINT. Buckle Beverages ran a TV ad campaign to raise the brand slogan's ("Buckle UP!") profile. A table of the programs where their ads appeared, the number of insertions per program, and the number of exposures per insertion, shows: Program Cost Per Exposures Number of Insertion Per Insertion Insertions $27,000 $31,000 $35,000 A 402,000 в 468,000 386,000 The campaign targeted a TV population of 80,000,000 households. Calculate COST PER POINT for this campaign. (Rounding: dollar.) 324

FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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COST PER POINT. Buckle Beverages ran a TV ad campaign to raise the brand slogan's ("Buckle UP!") profile. A table of the programs where their ads appeared, the number of insertions per program, and the number of exposures per insertion, shows: Program Cost Per Exposures Insertion Per Insertion Insertions Number of $27,000 $31,000 $35,000 A 402,000 468,000 386,000 3 2 The campaign targeted a TV population of 80,000,000 households. Calculate COST PER POINT for this campaign. (Rounding: dollar.)
Transcribed Image Text:COST PER POINT. Buckle Beverages ran a TV ad campaign to raise the brand slogan's ("Buckle UP!") profile. A table of the programs where their ads appeared, the number of insertions per program, and the number of exposures per insertion, shows: Program Cost Per Exposures Insertion Per Insertion Insertions Number of $27,000 $31,000 $35,000 A 402,000 468,000 386,000 3 2 The campaign targeted a TV population of 80,000,000 households. Calculate COST PER POINT for this campaign. (Rounding: dollar.)
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