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COST PER POINT. Buckle Beverages ran a TV ad campaign to raise the brand slogan's ("Buckle UP!") profile. A table of the programs where their ads appeared, the number of insertions per program, and the number of exposures per insertion, shows: Program       Cost Per       Exposures         Number of                        Insertion   Per Insertion    Insertions A                     $27,000          404,000                         3 B                     $32,000          465,000                         2 C                     $35,000          380,000                         4 The campaign targeted a TV population of 77,700,000 households. Calculate COST PER POINT for this campaign

COST PER POINT. Buckle Beverages ran a TV ad campaign to raise the brand slogan's ("Buckle UP!") profile. A table of the programs where their ads appeared, the number of insertions per program, and the number of exposures per insertion, shows: Program       Cost Per       Exposures         Number of                        Insertion   Per Insertion    Insertions A                     $27,000          404,000                         3 B                     $32,000          465,000                         2 C                     $35,000          380,000                         4 The campaign targeted a TV population of 77,700,000 households. Calculate COST PER POINT for this campaign

FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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COST PER POINT. Buckle Beverages ran a TV ad campaign to raise the brand slogan's ("Buckle UP!") profile. A table of the programs where their ads appeared, the number of insertions per program, and the number of exposures per insertion, shows:

Program       Cost Per       Exposures         Number of
                       Insertion   Per Insertion    Insertions
A                     $27,000          404,000                         3
B                     $32,000          465,000                         2
C                     $35,000          380,000                         4

The campaign targeted a TV population of 77,700,000 households. Calculate COST PER POINT for this campaign

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