An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the LP model that will maximize the number reached and achieve an exposure quality if at least 1000. Create the LP in Tab # 12 Medium Cost Per Ad # Reached Exposure Quality TV 500 10000 30 Radio 200 3000 40 Newspaper 400 5000 25 I am requesting the answer back using excel and data solver step by step answers

Excel Applications for Accounting Principles
4th Edition
ISBN:9781111581565
Author:Gaylord N. Smith
Publisher:Gaylord N. Smith
ChapterMB: Model-building Problems
Section: Chapter Questions
Problem 20M
Question
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV
time, radio time, and newspaper ads. Information about each medium is shown below. If the number of
TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000,
develop the LP model that will maximize the number reached and achieve an exposure quality if at
least 1000. Create the LP in Tab # 12 Medium Cost Per Ad # Reached Exposure Quality TV 500 10000 30
Radio 200 3000 40 Newspaper 400 5000 25
I am requesting the answer back using excel and data solver step by step answers
Transcribed Image Text:An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the LP model that will maximize the number reached and achieve an exposure quality if at least 1000. Create the LP in Tab # 12 Medium Cost Per Ad # Reached Exposure Quality TV 500 10000 30 Radio 200 3000 40 Newspaper 400 5000 25 I am requesting the answer back using excel and data solver step by step answers
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