The marketing department is considering a shift to internet-based advertising. The advertising rates and demographics of severaldifferent options are shown below. The marketing campaign goal is to reach the following audiences:Age 18 to 25 - 1,000,000 impressionsAge 26 to 35- 1,500,000 impressionsAge 36 to 45-750,000 impressionsWhat mix of advertising investment will be most economical while still meeting the goals?SourceABCost per thousand impressions(dollars)3020Demographic breakdown18-25 (30%), 26-35 (50%), 36-45 (20%)18-25 (10 %), 26-35 (60%), 36-45 (30%)Note: Round your answer to the nearest whole number value.Investment in Source A (S)Investment in Source B ($)

To determine the most economical mix of advertising investment to achieve the desired number of…

Answered: The marketing department is considering…

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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Use the information below to answer question 36- 43. KSB wants to run a new programme. Estimated fees to be paid by a student is 8000.00. Fixed cost for the programme is expected to be 140,000.00 per anum while variable cost per student is estimated at 4000.00. Expected enrolment is 100 students. 36. What is the contribution per student? 37. What is the c/s ratio?
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Target Costing Toyota Motor Corporation uses target costing. Assume that Toyota marketing personnel estimate that the competitive selling price for the Camry in the upcoming model year will need to be $23,300. Assume further that the Camry's total unit cost for the upcoming model year is estimated to be $19,800 and that Toyota requires a 20% profit margin on selling price (which is equivalent to a 25% markup on total cost). a. What price will Toyota establish for the Camry for the upcoming model year? 18,640 X b. Since the estimated manufacturing cost exceeds objectives. the target cost, Toyota must reduce its total costs to maintain competitive pricing within its profit Feedback Check My Work a. What dictates the price? b. Compare desired profit with estimate price.
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