Baby Benefits Baby Benefits (BB) has a new baby powder ready to take to market. If the firm goes straight to the market, there is only a 55% chance of success. A successful product would mean a profit of £30 million while an unsuccessful one would mean only £3 million. The firm could commission a market research company at a cost of £1 million to establish the best segments to target and how to market to these potential customers. This will increase the chance of success to 60% with the same monetary amounts for successful and unsuccessful launches. Required: Calculate the expected value of the profits if no research is undertaken. Calculate the expected value of profit if the market research is undertaken, and hence conclude whether the market research is worthwhile or not. Calculate the maximum amount the company should consider paying for such research, assuming all the estimates are reliable.
Net Present Value
Net present value is the most important concept of finance. It is used to evaluate the investment and financing decisions that involve cash flows occurring over multiple periods. The difference between the present value of cash inflow and cash outflow is termed as net present value (NPV). It is used for capital budgeting and investment planning. It is also used to compare similar investment alternatives.
Investment Decision
The term investment refers to allocating money with the intention of getting positive returns in the future period. For example, an asset would be acquired with the motive of generating income by selling the asset when there is a price increase.
Factors That Complicate Capital Investment Analysis
Capital investment analysis is a way of the budgeting process that companies and the government use to evaluate the profitability of the investment that has been done for the long term. This can include the evaluation of fixed assets such as machinery, equipment, etc.
Capital Budgeting
Capital budgeting is a decision-making process whereby long-term investments is evaluated and selected based on whether such investment is worth pursuing in future or not. It plays an important role in financial decision-making as it impacts the profitability of the business in the long term. The benefits of capital budgeting may be in the form of increased revenue or reduction in cost. The capital budgeting decisions include replacing or rebuilding of the fixed assets, addition of an asset. These long-term investment decisions involve a large number of funds and are irreversible because the market for the second-hand asset may be difficult to find and will have an effect over long-time spam. A right decision can yield favorable returns on the other hand a wrong decision may have an effect on the sustainability of the firm. Capital budgeting helps businesses to understand risks that are involved in undertaking capital investment. It also enables them to choose the option which generates the best return by applying the various capital budgeting techniques.
- Baby Benefits
Baby Benefits (BB) has a new baby powder ready to take to market.
If the firm goes straight to the market, there is only a 55% chance of success. A successful product would mean a profit of £30 million while an unsuccessful one would mean only £3 million.
The firm could commission a
Required:
- Calculate the expected value of the profits if no research is undertaken.
- Calculate the expected value of profit if the market research is undertaken, and hence conclude whether the market research is worthwhile or not.
- Calculate the maximum amount the company should consider paying for such research, assuming all the estimates are reliable.
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