Highknob Co is thinking about introducing a new product.Below are the possible levels of unit sales and the probabilities of their occurrence.  What is the expected value of the new product?   Possible Market Reaction Sales in Units Probabilities Low Response 20 .10 Moderate Response 40 .20 High Response 65 .40 Very High Response 80 .30

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  1. Highknob Co is thinking about introducing a new product.Below are the possible levels of unit sales and the probabilities of their occurrence.  What is the expected value of the new product?

 

Possible Market Reaction

Sales in Units

Probabilities

Low Response

20

.10

Moderate Response

40

.20

High Response

65

.40

Very High Response

80

.30

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