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The understanding of cultural impact on consumer behavior is crucial to successful International Marketing expansion.   Question 11 options:   a) True   b) False

The understanding of cultural impact on consumer behavior is crucial to successful International Marketing expansion.   Question 11 options:   a) True   b) False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The understanding of cultural impact on consumer behavior is crucial to successful International Marketing expansion.

 

Question 11 options:

  a) True
  b) False
Expert Solution
Step 1

Consumer behavior is influenced by a wide range of cultural factors such as values, beliefs, attitudes, customs, language, and social norms. These cultural factors vary significantly across countries and regions and can have a significant impact on how consumers perceive and respond to marketing messages.

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