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- Considering what you purchased and how/where you purchased, how the firm could provide even greater value for you? For example, when buying a car, a sales person might ask just the right questions to quickly understand what you are looking for, which makes the buying situation pleasant and easy. Or, if you buy an electric car and the car seller also offers you an easy set up of a home-based charging station, it makes the purchasing decision and actual use of your electric car easier. Also, the possibility to customize the car might create additional value for you.Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?Search the Internet for a company that supplies Customer Relationship Management (CRM) systems for mid-size and large companies. Learn all you can about the company’s CRM product/s. Take a look at its competitors as well. Armed with the product knowledge and competitor analysis you have gained, compose a sales letter (as an email) to a mid-size company in need of CRM software. You’re free to make up details about the customer’s problem/s so that you can show the benefits and value proposition of your solution. Your letter should follow proper email format, including being single spaced, and be no more than one page in length. Once you have posted your sales letter, read the letters of your peers and respond to 3 letters. Pretend that you are the customer and respond as you would if you were to receive such a sales letter.
- In the five forces model developed by Michael Porter, ________ is not defined narrowly as a firm's closest competitors but rather more broadly to include other factors in an industry like buyers, suppliers, potential new entry of other firms, and the threat of substitutes.Find a solution to the problem that goes beyond just minimizing cost. Prepare a short write-up that describes the process you went through to find your solution and that justifies why you think it is a good solution.N2 More specifically, what are the two main reasons why certain things should not be up for sale?
- After graduation, you decide to go into a partnership in an office supply store that has existed for a number of years. Walking through the store and stockrooms, you find a great discrepancy in service levels. Some spaces and bins for items are completely empty; others have supplies that are covered with dust and have obviously been there a long time. You decide to take on the project of establishing consistent levels of inventory to meet customer demands. Most of your supplies are purchased from just a few distributors that call on your store once every two weeks. You choose, as your first item for study, computer printer paper. You examine the sales records and purchase orders and find that demand for the past 12 months was 5,000 boxes. Using your calculator, you sample some days' demands and estimate that the standard deviation of daily demand is 10 boxes. You also search out these figures: Cost per box of paper: $11 Desired service probability: 98 percent Store is open every day.…Explain a banking account offering to a young adult who has just started their first job? Explain a banking account offering to a married couple in their mid-thirties investigating different options:Are there any risks or legal issues that preclude a specific option for an online clothing business? What about cloud services? Can SaaS, DaaS, or other cloud-based tools be more economical and convenient than traditional ones? is there a need for occasional upscaling of services in times of increased usage like sales, inventory cycles, or holidays?
- how will the company recover from loss due to unexpexted eventThe price a company charges will fall somewhere between one that is too low to produce a profit (price ceiling) and one that is too high to produce any demand (price floor). " True FalseThis is the value of goods and services that are given up in order to obtain an alternative good or service O Need O Scarcity O Want O Opportunity Cost