Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Considering what you purchased and how/where you purchased, how the firm could provide even greater value for you? For example, when buying a car, a sales person might ask just the right questions to quickly understand what you are looking for, which makes the buying situation pleasant and easy. Or, if you buy an electric car and the car seller also offers you an easy set up of a home-based charging station, it makes the purchasing decision and actual use of your electric car easier. Also, the possibility to customize the car might create additional value for you.
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