The Smiths bought a tire recapping facility from a man who had decided to retire. They were going to convert the building to a studio for dance lessons, so they wanted to sell off the inventory of recapped tires and equipment for whatever they could get. The Smiths don’t know any buyers who might be interested in these products. Which type of wholesaler would be most helpful?

The Smiths bought a tire recapping facility from a man who had decided to retire. They were going to convert the building to a studio for dance lessons, so they wanted to sell off the inventory of recapped tires and equipment for whatever they could get. The Smiths don’t know any buyers who might be interested in these products. Which type of wholesaler would be most helpful?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Agents and brokers: a) take the title, assume risk and generally are involved in buying and reselling products to industrial or retail customers b) take title to products and negotiate sales but do not physically handle products c) negotiate purchases and expedite sales but do not take title to products d) are part of the producer’s vertically integrated distribution channel e) are highly specialised wholesalers who act as facilitating agencies for producers
How do retailers manage their inventory, and what are some of the techniques they use to control stock levels ?
Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important. How will wholesalers have to adjust their mixes? Will wholesalers be eliminated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing difficulty?
A company may have many Vendors depending on it size and industry in which it operates. Explain in your own words who are the company vendors and give some example of a few vendors.
What are the various types of warehousing should be used to store the products explain?
Explain the term Resellers?
Explain the term Full-service wholesalers?
Comment on this statement: “The only distinction among merchant wholesalers and agents and brokers is that merchant wholesalers take title to the products they sell.”
Critical Thinking In general, professional selling has evolved from hard selling to relationship selling. Do some organizations still use the hard-sell style? If so, explain. What do you think the future holds for these organizations? Will the hard sell continue to succeed; that is, are there instances in which transactional selling is still appropriate? If so, when?
What is a full-service wholesaler?
What goods or services does the company manufacture orsell?
what are the two (2) advantages and two (2) challenges of using distributors to increase sales.