The Smiths bought a tire recapping facility from a man who had decided to retire. They were going to convert the building to a studio for dance lessons, so they wanted to sell off the inventory of recapped tires and equipment for whatever they could get. The Smiths don’t know any buyers who might be interested in these products. Which type of wholesaler would be most helpful?
The Smiths bought a tire recapping facility from a man who had decided to retire. They were going to convert the building to a studio for dance lessons, so they wanted to sell off the inventory of recapped tires and equipment for whatever they could get. The Smiths don’t know any buyers who might be interested in these products. Which type of wholesaler would be most helpful?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Smiths bought a tire recapping facility from a man who had decided to retire. They were going to convert the building to a studio for dance lessons, so they wanted to sell off the inventory of recapped tires and equipment for whatever they could get. The Smiths don’t know any buyers who might be interested in these products. Which type of wholesaler would be most helpful?

Transcribed Image Text:The Smiths bought a tire recapping facility from a man who had decided to retire. They were going to convert the building to a studio for dance lessons, so they
wanted to sell off the inventory of recapped tires and equipment for whatever they could get. The Smiths don't know any buyers who might be interested in these
products. Which type of wholesaler would be most helpful?
Multiple Choice
rack jobber
broker
specialty wholesaler
selling agent
manufacturers' agent
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