The Santillan family and friends decided to pursue a broad public appeal for a second set of organs for transplant. What strategy and tactics would you have recommended?
The Santillan family and friends decided to pursue a broad public appeal for a second set of organs for transplant. What strategy and tactics would you have recommended?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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The Santillan family and friends decided to pursue a broad public appeal for a second set of organs for transplant. What strategy and tactics would you have recommended?
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Step 1: Define social media and public relations
Note: The answer has been framed in a generalized manner.
Social media refers to a wide range of online platforms where people create, share, and engage with information, promote online communities, and support immediate exchanges. Public relations (PR), on the other hand, is the purposeful process of managing an organization's communication and image through building and maintaining positive connections with the general public. Public relations experts use a variety of strategies.
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