The rise of towns and cities in the European middle ages was important because: 1. it allowed land owners to become even more wealthy as urban land prices rose. 2. it started off the event we now refer to as the Industrial Revolution. 3. it enabled specialisation to occur which created economic opportunities. 4. poverty was lower in towns and cities than it was in rural areas.

The rise of towns and cities in the European middle ages was important because: 1. it allowed land owners to become even more wealthy as urban land prices rose. 2. it started off the event we now refer to as the Industrial Revolution. 3. it enabled specialisation to occur which created economic opportunities. 4. poverty was lower in towns and cities than it was in rural areas.