Answered: The product life cycle (PLC) is useful…

The product life cycle (PLC) is useful in developing marketing strategies of products. Explain how marketers of an electronic product can apply the PLC model in developing marketing strategy.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 1DYMP

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(b) The product life cycle (PLC) is useful in developing marketing strategies of products. Explain how marketers of an electronic product can apply the PLC model in developing marketing strategy.

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