Questions (1)    Describe the product that you have chosen (2)    Comment on the information provided on the label (3)    How does the price of the product compare to the prices of the similar products in the category? (4)    Who (which target market) is the product targeted to? (5)    What consumer need does the product satisfy? (6)    What marketing activities are used to promote the product in the store and nationally?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer the following questions in relation to  Nature's Bounty

Calcium Magnesium Zinc

product:

Questions

(1)    Describe the product that you have chosen

(2)    Comment on the information provided on the label

(3)    How does the price of the product compare to the prices of the similar products in the category?

(4)    Who (which target market) is the product targeted to?

(5)    What consumer need does the product satisfy?

(6)    What marketing activities are used to promote the product in the store and nationally?

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