a) Define micromarketing and discuss its importance in creating successful marketing. b) Discuss how you can create customers for any product of your choice. Give illustrations to support suggestions.

a) Define micromarketing and discuss its importance in creating successful marketing. b) Discuss how you can create customers for any product of your choice. Give illustrations to support suggestions.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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a) Define micromarketing and discuss its importance in creating successful marketing.
b) Discuss how you can create customers for any product of your choice. Give illustrations to support suggestions.

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