Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketing encourage consumers to spend more than they should on goods and services they really do not need. Give your answer with examples and share with us how yoy recently bought any product/ service which you really didn’t need. What influenced you to buy it.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketing encourage consumers to spend more than they should on goods and services they really do not need. Give your answer with examples and share with us how yoy recently bought any product/ service which you really didn’t need. What influenced you to buy it.
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