Marketers usually classify products and services further based on how consumers go about buying them. Purchasing a smartphone and a car is not the same at all. Briefly explain the different marketing considerations while buying different types of consumer products.

Marketers usually classify products and services further based on how consumers go about buying them. Purchasing a smartphone and a car is not the same at all. Briefly explain the different marketing considerations while buying different types of consumer products.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter1: An Overview Of Strategic Marketing

Section: Chapter Questions

Problem 2DYMP

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