The pandemic has altered the business landscape considerably. Consumer behaviour and needs have evolved and markets have been disrupted and new markets and competitors have emerged. Your CEO has tasked you to analyse the competitive environment of the industry that your organization is operating in. Using an appropriate tool, analyse the attractiveness of the industry that your company is operating.

The pandemic has altered the business landscape considerably. Consumer behaviour and needs have evolved and markets have been disrupted and new markets and competitors have emerged. Your CEO has tasked you to analyse the competitive environment of the industry that your organization is operating in. Using an appropriate tool, analyse the attractiveness of the industry that your company is operating.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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