The owner of a small manufacturing business has patented a new device for washing dishes and cleaning dirty kitchen sinks. Before trying to commercialize the device and add it to his or her existing product line, the owner wants reasonable assurance of success. Variable costs are estimated at $8 per unit produced and sold. Fixed costs are about $79,000 per year. Forecasted sales for the first year are 13,000 units if the price is reduced to $16. With this pricing strategy, what would be the product’s total contribution to profits in the first year?
The owner of a small manufacturing business has patented a new device for washing dishes and cleaning dirty kitchen sinks. Before trying to commercialize the device and add it to his or her existing product line, the owner wants reasonable assurance of success. Variable costs are estimated at $8 per unit produced and sold. Fixed costs are about $79,000 per year. Forecasted sales for the first year are 13,000 units if the price is reduced to $16. With this pricing strategy, what would be the product’s total contribution to profits in the first year?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The owner of a small manufacturing business has patented a new device for washing dishes and cleaning dirty kitchen sinks. Before trying to commercialize the device and add it to his or her existing product line, the owner wants reasonable assurance of success. Variable costs are estimated at $8 per unit produced and sold. Fixed costs are about $79,000 per year.
Forecasted sales for the first year are 13,000 units if the price is reduced to $16. With this pricing strategy, what would be the product’s total contribution to profits in the first year?
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