The majority of shoppers agree that online reviews canbe very helpful. However, some online reviews are fake.Research this issue and write a report on how to spot fake online reviews and the steps retailers take to min-imise fake reviews.
The majority of shoppers agree that online reviews canbe very helpful. However, some online reviews are fake.Research this issue and write a report on how to spot fake online reviews and the steps retailers take to min-imise fake reviews.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The majority of shoppers agree that online reviews can
be very helpful. However, some online reviews are fake.
Research this issue and write a report on how to spot
fake online reviews and the steps retailers take to min-
imise fake reviews.
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