The form and substance of a company’s response to global market opportunities depend greatly on management’s assumptions or beliefs—both conscious and unconscious—about the nature of the world. The worldview of a company’s personnel can be described in three different orientations. State these three management orientations and discuss each one of them with examples. THE 3 MAMNAGMENT ORIENTATIONS ARE : •Ethnocentric Orientation •Polycentric Orientation •Geocentric Orientation

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