. A company’s strengths, weaknesses and resources are conditions that affect its choice of strategies. All of these conditions are aspects of                 the external environment                 the global economy                 the company’s vision                 the internal environment 2. Buildings, manufacturing plants, offices, machinery and computers are all examples of                 social capital                 physical resources                 intangible resources                 organizational capital 3. Which of the following IS NOT a political/legal trend that can influence how a company implements strategy?                 reduction of interest rates to increase consumer spending                 taxation policies                 labor laws                 anti-trust regulations and policies

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. A company’s strengths, weaknesses and resources are conditions that affect its choice of strategies. All of these conditions are aspects of
                the external environment
                the global economy
                the company’s vision
                the internal environment

2. Buildings, manufacturing plants, offices, machinery and computers are all examples of
                social capital
                physical resources
                intangible resources
                organizational capital


3. Which of the following IS NOT a political/legal trend that can influence how a company implements strategy?
                reduction of interest rates to increase consumer spending
                taxation policies
                labor laws
                anti-trust regulations and policies

 

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