The following income statements illustrate different cost structures for two competing companies: Number of customers (a) Sales revenue (ax $250) Variable cost (ax $190) Contribution margin Fixed cost Net income Income Statements Company Name Benson 82 $20,500 N/A 20,500 (15,580) $4,920 Required a. Reconstruct Benson's income statement, assuming that it serves 164 customers when it lures 82 customers away from Baird by lowering the sales price to $150 per customer. BENSON COMPANY Income Statement Sales revenue Variable cost Contribution margin b. Reconstruct Baird's income statement, assuming that it serves 164 customers when it lures 82 customers away from Benson by lowering the sales price to $150 per customer. Fixed cost Net income (loss) Baird 82 $20,500 (15,580) 4,920 0 $4,920 Complete this question by entering your answers in the tabs below. Required A Required B Reconstruct Benson's income statement, assuming that it serves 164 customers when it lures 82 customers away from Baird by lowering the sales price to $150 per customer. < Required A Required B >
The following income statements illustrate different cost structures for two competing companies: Number of customers (a) Sales revenue (ax $250) Variable cost (ax $190) Contribution margin Fixed cost Net income Income Statements Company Name Benson 82 $20,500 N/A 20,500 (15,580) $4,920 Required a. Reconstruct Benson's income statement, assuming that it serves 164 customers when it lures 82 customers away from Baird by lowering the sales price to $150 per customer. BENSON COMPANY Income Statement Sales revenue Variable cost Contribution margin b. Reconstruct Baird's income statement, assuming that it serves 164 customers when it lures 82 customers away from Benson by lowering the sales price to $150 per customer. Fixed cost Net income (loss) Baird 82 $20,500 (15,580) 4,920 0 $4,920 Complete this question by entering your answers in the tabs below. Required A Required B Reconstruct Benson's income statement, assuming that it serves 164 customers when it lures 82 customers away from Baird by lowering the sales price to $150 per customer. < Required A Required B >
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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