The following income statements illustrate different cost structures for two competing companies: Number of customers (a) Sales revenue (ax $220) Variable cost (a x $190) Contribution margin Fixed cost Net income Income Statements Required Company Name Jordan 86 $18,920 (16,340) 2,580 0 $2,580 Munoz 86 $18,920 N/A 18,920 (16,340) $2,580 a. Reconstruct Munoz's income statement, assuming that it serves 172 customers when it lures 86 customers away from Jordan by lowering the sales price to $120 per customer. b. Reconstruct Jordan's income statement, assuming that it serves 172 customers when it lures 86 customers away from Munoz by lowering the sales price to $120 per customer.
The following income statements illustrate different cost structures for two competing companies: Number of customers (a) Sales revenue (ax $220) Variable cost (a x $190) Contribution margin Fixed cost Net income Income Statements Required Company Name Jordan 86 $18,920 (16,340) 2,580 0 $2,580 Munoz 86 $18,920 N/A 18,920 (16,340) $2,580 a. Reconstruct Munoz's income statement, assuming that it serves 172 customers when it lures 86 customers away from Jordan by lowering the sales price to $120 per customer. b. Reconstruct Jordan's income statement, assuming that it serves 172 customers when it lures 86 customers away from Munoz by lowering the sales price to $120 per customer.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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